Lucie Lefèvre

With a double Master degree in International Trade and Wine & Spirits Management, Lucie began her career by joining the foundation team of La Cité du Vin in Bordeaux a few months before its public opening. In charge of wine partnerships, she quickly developed a taste for building privileged relationships with international wine organizations to promote wine heritage from all around the world.

These encounters led her to Australia where she became a Brand Ambassador for the prestigious D’Arenberg wine estate. There, she discovered another facet of the wine world: the wild experience of wine tourism as seen from a New World’s perspective.

Back in Bordeaux, it was only natural for her to join the Great Wine Capitals Global Network as local coordinator for Bordeaux where she can draw on her past experiences to develop sustainable and innovative wine tourism on a regional and international scale.