A success story. Napa Valley: The sophistication of wine tourism.

The Napa Valley in California, USA, is widely regarded as one of the finest wine regions in the New World. Its success is undoubtedly due to the quality of its wines, as well as its high-quality restaurants and calendar of gastronomic and cultural events throughout the year. It also benefits from careful promotion and communication. Much of this success can be attributed to Visit Napa Valley, the organisation responsible for tourism promotion, destination management, tourism product development, customer service, market research, strategy and financial management.