How to build a global tourism and gastronomic brand

Creating an internationally recognised tourism brand requires strategic vision, a clear identity, and a deep connection to a region's values. Linsey Gallagher will explain Napa Valley's success in positioning itself as a leading destination by combining gastronomy, wine, landscape and high-value experiences. This session will emphasise the importance of crafting a coherent narrative, safeguarding a destination’s reputation, and transforming its local resources into an attractive proposition for visitors from around the world.