Who is shaping gastronomic destinations today? Content that drives regions

The role of content creators and digital communication is becoming increasingly important in shaping a destination’s image. Marta Iglesias will analyse how stories, shared experiences and new ways of portraying a region can spark interest, attract visitors and highlight lesser-known places. This session will explore how gastronomic content can be used to promote a region, create an emotional connection with visitors and transform local communities.